Published: 21st February 2019
Hurst Doors is helping its growing network of customers to increase sales with the launch of a comprehensive new marketing support package. The development swiftly follows the launch of Hurst’s major re-brand with bold new identity that captures the company’s unique pedigree and continuous dedication to manufacturing superior quality doors.
As part of the re-vamp, Hurst has unveiled its new ‘Composite Door Collection’ brochure, which is the most comprehensive brochure ever produced by the Kingston-upon-Hull based firm. Created to help installers secure new business, the brochure has been designed to appeal to the needs of the modern homeowner whilst making the process of choosing the perfect composite door as simple as possible.
Featuring Hurst’s three composite door collections – Classic, Cottage and Contemporary Bohemia – the easy to navigate brochure introduces a string of exciting new developments from Hurst, which include brand new door styles, colours, glass designs, locking systems and hardware.
The brochure features the new 1930s style Composite Crown door, which has been introduced into Hurst’s Classic range, and three new European influenced ‘Select’ door styles – Select Solid, Select Long Rectangle and Select Wishbone – that join Hurst’s Contemporary Bohemia collection.
Six new colours have been introduced into the Premium Colours range. New Candy Red, Peacock Blue and Buttercup Yellow are set to appeal to homeowners looking to make a bold statement, whilst new Putty, Duck Egg and Powder Blue are for those looking considering pastel colours.
A complete glass guide, dedicated to Hurst’s extensive range of glasses, clearly displays all the designs that are available for every door style featured within the brochure. This includes two elegant glass designs – the Deco and Alpine – which have been newly introduced.
The new brochure provides information on Hurst’s engineered standard and optional locking systems, including the new AV3 AutoLock and AV3 Heritage Lock from Winkhaus which meet the requirements of Secured by Design and PAS 24. Cylinders are also featured, with the ABS Ultimate 3 Star Cylinder option from Avocet with built-in active cam technology, offering a £1000 security guarantee.
For those looking for authentic rustic charm, the brochure features Hurst’s new Heritage hardware range in Antique Black as well as its popular Contemporary range of hardware, which includes architectural pull handles.
Hayley Barker, Marketing Manager at Hurst, explains: “We’re delighted to launch this exciting sales and marketing package, which is part of our strategy to help our customers sell our extended range of doors to the homeowner. The quality of our doors makes them stand out in the market and this high-impact brochure which is packed with stunning and exclusive imagery of our collection, really captures the character and pedigree of our range.
“We want both customers and homeowners to see the Hurst Door difference and to feel at home with Hurst and this new brochure certainly achieves that. This brochure marks the launch of our rebrand and is the first phase of our new support package. Our customers can expect us to reinforce this with many more exciting resources during the year.”
Hurst employs 140 people and currently manufactures 400 composite doors and 3,000 door panels a week from its two dedicated factories in Kingston-Upon-Hull. The Kingston-upon-Hull based firm is part of the established Hurst Group, which celebrates its 50th anniversary this year. The Group has more than 350 employees and a turnover in excess of £35 million a year. With expertise in joinery, building services, ceilings and flooring, it is a leading player in the interior-fit-out contracting and glazing industries.