Hurst Launches Augmented Reality Composite Door Sales Tool

Published: 30th November 2023

Hurst Doors has launched a new augmented reality sales tool, which allows homeowners to superimpose a selection of Hurst’s most popular composite door styles against their property using their mobile phone or tablet.

The next generation platform builds on Hurst’s market leading support offer, mobilising cutting-edge technology to support customer retail sales.

Opened in their browser, homeowners can choose from the 12 popular composite door styles, which are featured in lifestyle images throughout the new brochure, viewing them as a fully rotatable and zoomable 360° 3D rendered image which they can then superimpose against their property on the screen of their device.

Hayley Barker, Head of Marketing, Hurst Doors, said: “Hurst is a doors specialist. We pride ourselves on delivering high quality products and an excellent service. That extends to our marketing support offer.

“We want our customer to have all the tools they need to support them in providing their customers with the ultimate retail experience and guidance when choosing the perfect door for their property.

“This comprises of a suite of marketing tools, which already include a new composite door brochure, which fully integrates with professionally created sales videos, and now our new augmented reality sales tool.

“Homeowners can select one of 12 popular composite door styles. Once selected, they will see a three dimensional and rotatable 3D door model which they then click on to view in their physical space, in real time.

“They can even scale the door and zoom in on the fine detail of hardware, glass and finish. They can then view their chosen door in location on their home and take a photograph.”

The door styles featured in the new Hurst Augmented Reality Composite Sales Tool, include options drawn from across its Classic, Cottage, Contemporary and Designer Collections.

The new Hurst AR Composite Sales Tool builds on the suite of retail assets launched by Hurst at the start of the autumn.

This includes its new composite door collection 65-page lifestyle brochure ‘You’re Home With Hurst’ which sits at the centre of its fully integrated retail sales campaign.

It features Hurst’s extensive range of composite door styles including Classic, Cottage, Contemporary and Designer collections, plus its extensive choice of furniture, colour and glass options.

It also explains door performance in simple and easy-to-understand terms, with additional explanation of performance delivered in short professionally created videos, accessed via a QR code.

“We’re trying to support retail sales teams and owner-installers, who may not have sales teams or showrooms, by giving them access to tools that they can give the homeowner and which allows them to explore door options and performance in the comfort of their own home, in their own time”, continued Hayley.

“It’s creating an armchair showroom experience and having that additional dedicated Hurst doors sales person in your team.”

Homeowners can scan QR codes and access professionally created and presented video content to learn about the features and benefits of choosing a new Hurst composite door and then in addition, they can go on to use the AR tool and actually see how different door styles look on their home.

“End-users are moving towards a more experiential and immersive retail experience, that helps them make informed choices. Our customer retail sales support package helps you as a Hurst customer to give them that, regardless of how big or small your sales team is”, Hayley concluded.

Visit our new Door Inspirations page on your mobile or tablet to view our new AR sales tool and 3D versions of our most popular door styles. You can also view a handy video with a step by step guide on how to visualise your door.